House of The Macallan

Art Direction for House of The Macallan, a touring immersive experience celebrating the brand’s history, craftsmanship, and sensory identity. Spanning four U.S. cities, the program unified screen content, holographic displays, scenic fabrication, lighting, and printed narrative elements into a cohesive, atmospheric journey.

Developed in collaboration with MATTE Projects, the experience featured signature installations such as a 15-foot LED monolith illustrating the evolution of The Macallan liquid, and the Nature Room — a multi-sensory environment inspired by flora of the Scottish Highlands and the Speyside distillery. Together, these spaces formed a narrative arc that carried guests through Miami, New York, Los Angeles, and Aspen, presenting The Macallan through a blend of craftsmanship, storytelling, and contemporary design.

Feature from Jordan Glenn’s work with MATTE Projects.