Pokémon GO - Times Square Takeover
2026
Content Creative Direction
Broadcast
Post Production Supervisor
Overview
Content Creative Direction for Pokémon GO 10 Year Anniversary - Times Square Takeover.
Months in the making, this project featured an LED portal archway entrance, subway through the world content capture zone, four-sided LED cube stage with a performance by Loud Luxury, and a full takeover of all of the Times Square screens.
Content ranged from branded pieces, to dj set looks, and an interactive in-game experience to capture an exclusive Mega Mewtwo, covering about every design tool in the bag.
Team
Jack Morton
Location
New York City
Credits
- Jack Morton Team:
- Executive Producer - Kristen Villarreal
- Executive Creative Director - Kali Heitholt
- Creative Director - Kate Kemp
- Content Producer - Ed Richardson
- Content Creative Director - Jordan Glenn
- Animation + Edit - Mile 80
- Technical Director - Jessica Shaw
- Technical Producer - Stephen Varughese
- Production Coordinator - Ryan Kilner
- Executive Strategy Director - Carrie Mahoney
- Account Director - Holly Hackenmiller
- Content Capture - ADVNCR
- Times Square Screen Animation - Six
- Additional Capture - Six
- Client Team - Scopely + TPC
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