Macallan 007 sculptural installation illuminated at night with dramatic lighting

The Macallan x James Bond

2023

Art Direction

Experiential Design

Content Creative Direction

Overview

Experiential design and art direction for The Macallan – Six Decades of Bond Release, an immersive celebration created with MATTE Projects to honor 60 years of the James Bond franchise. Drawing inspiration from the opulence and intrigue of classic Bond galas, the experience guided guests through a sequence of narrative environments, curated tastings, musical moments, and cinematic set pieces.

The program featured discovery-driven interactions, including a blank cocktail menu revealed only under UV light in the Schematics Room, and the Gadget Bar — a futuristic installation animated through LED displays and bespoke video content. Together, these elements formed a multi-sensory journey that blended Bond iconography with The Macallan’s heritage of craftsmanship and storytelling.

Feature from Jordan Glenn’s work with MATTE Projects.

Team
MATTE Projects
Location
Los Angeles, CA
Credits
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  • Experiential Creative Director - Kate Roberts
  • Associate Creative Director - David Orellana
  • Senior Art Director - Jordan Glenn
  • Senior Experiential Designer - Mark Rakhmanov
  • Junior Experiential Designer - Rada Singhasaneh
  • Renderer - Andres Weinger
  • Director of Programming and Events - Eugene Young
  • Group Client Director - Cassie Leventhal
  • Client Director - Jonny Cartagena
  • Client Manager - Sara Lucas
  • Client Services Fellow - Victor Bui
  • Head of Experiential Production - Amanda Contrada
  • Senior Experiential Producer - Philip Hooghuis
  • Production Coordinator - Daniela Miles
  • Beverage & Catering Coordinator - Luke Berry
  • Director of Production - River Myers
  • Head of Post Production - Josh Rappaport
  • Director of Post Production - Michael Czeizinger
  • Post Supervisor - Daniel Byrne
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