The Macallan x Stella McCartney
Experiential Design
Art Direction
Direction for Harmony Hideaway, an experiential launch event for The Macallan’s Harmony III Collection in collaboration with Stella and Mary McCartney. Conceived as an intimate, one-night-only encounter, the experience merged the exclusivity of a New York supper club with the expressive identity of the Harmony series, elevated by a live performance from Jon Batiste.
The detailed creative moved through the full guest journey — spanning two immersive content rooms, a minimal-meets-maximal lighting and drapery treatment, a hologram prototype, sculptural scenic displays, bespoke banquette seating, and a suite of crafted print pieces. Together, these elements formed a cohesive spatial narrative that integrated seamlessly within HERO’s turnkey venue.
Feature from Jordan Glenn’s work with MATTE Projects.
- Amanda Contrada - Head of Experiential Production
- Hali Katz - Producer
- Douglas Calhoun - Producer
- Ben Rush - VP of Client Services
- Jonny Cartegena - Client Director
- Sara Lucas - Client Supervisor
- Lily O'Brien - Junior Client Manager
- David Orellana - Associate Creative Director
- Jordan Glenn - Senior Art Director
- Rene Gibson - Senior Experiential Designer
- Mark Rakhmanov - Senior Experiential Designer
- Rada Singhasaneh - Experiential Designer
- Ben Scott - Senior Experiential Renderer
- Tori Arcuri - Art Director
- Conner Needham - Art Director
- Eugene Young - Programming and Events Director
- River Myers - Senior Director of Production
- Daniel Byrne - Post Supervisor
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